I Know The Secret!

One of the funniest things I encounter running my store is the “sale hunters.” They think they’re smart because they find stuff for five or ten dollars. But really the joke is on them… I watch people buy shit they will never wear and weren’t looking for in the first place just because it’s five dollars. Come on people, it’s five dollars because it wouldn’t sell at a higher price… which translates into “it’s ugly.” People come in and buy like 6 different colors of the same thing because it’s on “sale.” Basically you just spent 6 times the money for something you only really needed/wanted one of … good job genius. Did I mention that “sale” is ugly.

I am not really a browser shopper personally. I know what I want and find it. Usually I see it somewhere or I get an idea of the general look I am after and go get the items to make it happen. If I go into a store to look around I never look at the sale rack. See, I know the secret ….people will actually spend more money on “sale” than they ever will on regular price.

Take Walmart for example (I despise Walmart by the way.. the parking lot alone makes me want to kill myself ) but they are clever. Their slogan is “Everyday Low Prices” or something of that nature but really it should say “we lower the prices a tiny bit so you will walk out with more than you came for.. and then some and now we are the richest people in the world” Sam Walton (Walmart’s founder) family's holdings in Wal-Mart, if combined, would comprise the US's largest fortune; at $100 billion combined they are significantly ahead of Bill Gates. Given that information, it’s not at all surprising that retailers all over the world are now opening Outlets everywhere. People are addicted to the “sale” mentality… even if it isn’t actually saving them money.

I witness this everyday. If people are oblivious to this demented rational and keep buying 9 pairs of the same pants, all I can do is laugh. Of course I am not really laughing at them when I am cruising to the bank every month to cash my bonus check.